Case Study

Seventy7

Luxury Arabic Footwear Pay attention to your feet, because you want a smooth and stylish online shopping experience in UAE.
Seventy7 luxury Arabic footwear ecommerce website case study by Newton Byte
Newton Byte built SoleTherapy’s Shopify store, which has a fast and user-friendly approach to designing for this platform, providing UAE shoppers with straightforward access to the most comfortable and high-quality footwear from leading global brands. Mobile-friendly design, intuitive navigation, seasonal sales, and seamless checkout help keep shopping easy and fun.

Industry

E-commerce

Technology

WooCommerce

Location

Dubai

Country

United Arab Emirates

About The Project

Strategic Project Goals

Overview

Seventy7.ae collaborated with Newton Byte to develop a modern, high-speed online shop that features their high-end line of Arabic sneakers and sandals for men and women.Developed using Shopify, the objective was to develop a mobile-optimized, aesthetically pleasing, and seamless shopping experience specifically designed for the UAE market and boost the brand’s online presence and sales.
overview seventy7

Core Strategy

Strategic Implementation & Final Results

Comprehensive Shopify Package

Newton Byte developed a comprehensive Shopify store that prioritized stunning design, seamless navigation, and significant sales potential to create an image that drives user interaction.

Sleek & Responsive Design

The layout is clean and simple with a luxe style, an easy-to-navigate homepage, and smartly arranged product collections that turn shopping into a delightful experience and keep the visitors browsing longer.

Category Optimization

Filters based on size, style, and price, as well as new arrivals and featured sections such as best sellers or new-in products, can assist users in quickly and easily finding the right items.

Bilingual User Experience

Language support includes Arabic & English to account for regional differences in currency and internet user preferences whilst maintaining right-to-left formatting, local AED pricing, & size metrics.

Conversion-Driven Features

Embedded Buy Now, Pay Later, free shipping, easy returns, and sticky cart buttons with quick checkout and secure payment methods all contributed to customers’ confidence in their purchase transactions.

SEO & Performance Enhancements

Optimized Meta Title, faster page load, structure of content, and target location-specific keywords like “Men’s Arabic Sandals UAE” and “Best Sneakers for Men’s in UAE” within the product description with a focus on high-value searches.

About The Project

What were the Challenges?

  • Creating a bilingual website in Arabic and English to appeal to a large audience
  • Projecting premium product quality by means of simple and sophisticated design
  • Handling an extensive catalog with multiple sizes and categories
  • Incorporating UAE-specific services such as free delivery, easy returns, and Buy Now, Pay Later
  • Guaranteeing excellent mobile performance, quick loading, and SEO optimization for search visibility

85%

Investor Engagement

95%

Performance Score

100%

Data Transparency

90%

User Retention

Conclusion

The makeover of Seventy7.ae by Newton Byte is an exemplar of the combination of the right regional design, technical skills, and user experience strategy to convert a GCC-based footwear brand into a high-end digital storefront. With a scalable, lightning-fast, and completely localized Shopify store, Seventy7 is now poised to expand its presence throughout the GCC one fashionable step at a time.